Facebook is one of the most useful social media platforms to advertise your business. With more than two billion active users worldwide, it covers a wide range of audiences.
Facebook advertising has experienced rapid growth over the years, making it one of the most essential tools online marketers use to generate leads.
Why you should use Facebook ads to grow your business
With billions of active users, the Facebook advertising platform is an extremely effective way to target your ideal customer. It is budget-friendly and a great way to grow your online audience. Focusing on the right audience is vital to experiencing a significant ROI on your Facebook ad. Simply put, the more niche and narrow your audience, the better returns you’ll get.
Different types of Facebook Ads
Facebook ads offer different types of ways to reach out to your customers and target audience. Before creating an ad, you must know the types of Facebook ads and target options that will help get you the best returns. Below are some of the various ad types available.
Image ads are one of the simplest types of Facebook advertising. For a beginner, it is a great way to advertise, because it is the first thing users will see when they view your ads. A fully planned image ad can yield wonderful results, hence the reason why you need to make use of captivating images. Always use catchy and colorful images to increase your chances of getting a click from your ideal customer. Make sure your image is not blurry or of low quality. Avoid using too much text on your image and use the Facebook image text checker tool to help balance your texts.
Facebook image ad specs:
Minimum Image Width in Pixels: 600
Minimum Image Height in Pixels: 600
Facebook research shows that people spend roughly five times the time on videos than they do on other types of content. Plus, 30 percent of mobile shoppers say videos are the best medium for discovering new products.
When creating a video ad, keep your videos short and entertaining so that you keep your audience engaged until the end. Optimize for mobile and use videos with high resolution. You should turn the sound off on the video and be sure to add a catchy caption.
Facebook video ad specs:
Most file types are supported.
Video File Size: Maximum of 4GB
Make sure your video does not have pillar boxing or letter
Video Length Minimum: 1 second
Video Length Maximum: 4 hours (240 Minutes)
Facebook recommends H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.
Carousel ads help to showcase more than one image or video. It can be used to highlight different sides of your business. With its different call-to-action features, it makes a customer selected on the specific image that is liked. When using this type of ad, use images that complement each other and keep them in order especially if you’re trying to tell a story. Be creative.
Facebook carousel ad specs:
Minimum number of cards: 2
Maximum number of cards: 10
Image file type: jpg or png
Most video files types are supported
Video maximum file size: 4GB
Video length: up to 240 minutes
Image maximum file size: 30MB
This is a cost-effective way of advertising on Facebook. Described by Facebook as “video-like” ads, slideshows are in essence an easier alternative to video. While they share motion effects that come with videos, they are much slower and require less bandwidth. They are easy to access, they draw attention and work in poor internet regions.
Collection ads are ads that allow you to mix both videos and images to help simulate an immersive experience. It is a great ad choice for businesses looking to increase their conversion rates.
Templates for Collection Ads include:
Instant Storefront: It is an ideal ad for a mobile landing page and for showcasing more than 4 products at a time. Also, you can be sure that the ad will help drive traffic to both your website or app.
Instant Lookbook: You rack up sales by showcasing your products in use by telling a brand story with the use of lookbook.
Instant Storytelling: It is perfect for the awareness of your brand. You can create a story for new customers and existing customers
Instant Customer Acquisition: It is used for a specific goal of conversions like if you want customers to visit your website and others